The Italian brand Lotto NEXT embodies a democratic philosophy, built on the core values of inclusion and equality. Through collections that combine a strong sporting spirit with an authentic Italian character, it speaks to a wide audience seeking comfort, functionality, and contemporary design.

With a strong presence across all digital platforms and channels, at both B2B and B2C level, the brand continues to strengthen its footprint and enter the market dynamically. At the same time, Air Memory Foam technology elevates the wearing experience by delivering shock absorption, enhanced air circulation, and a soft, cushioned feel underfoot.

The result is footwear designed to be worn comfortably from morning to night, blending style with everyday practicality. The brand is further supported by brand ambassadors from the world of tennis, padel, and football, and it also served as a brand ambassador for the FIFA World Cup 2026, reinforcing its international credibility and visibility.